Japanese Costume Doll: "Furisode Kimono" and Wigs
Collection: Everyday Connections
Object Category: Dolls, Traditional Clothing and Adornment
Object Type: Display Dolls
Country: Japan
Continent: Asia
Geographic Region: Eastern Asia
This costume doll is wearing a Furisode-style kimono. The three styles of wigs are identified on the box's cover: Girls between 15 and 18 years old wear "Momoware" wigs; "Yuiwata" wigs are worn by women of 20 or so; married women wear "Marumage" wigs.
Source:
https://www.tsunagujapan.com/10-different-types-of-kimono-for-women/
Kyugetsu Co., Ltd marketing material